Nordic tech success, stone by stone.

Market entry and long-term success for technology brands in the Nordics. We help new brands establish themselves in Norway, Sweden, Denmark, Finland and Iceland, and build a position that lasts.

Our areas of expertise

Consumer electronics is where we started. The same retail relationships and team now carry robotics, energy storage, lighting and cars.

Techstone AutomotiveMarket entry for car brands in the Nordics

Where you find our brands

700+stores
5countries

Elkjøp, Elgiganten, Power, Elon, Elektroimportøren, ice and Komplett.

What we deliver

No two launches are the same. We build each plan around the product, the brand and the market, and combine the services below as needed.

Nordic retail know-how, with a direct line to headquarters.

Between them, the founders have more than 20 years of strategy and commercial experience from Huawei, PwC and Nordic retail. We know the buyers at the Nordic chains, and we have sat in the meetings at headquarters in China where launch budgets are decided.

100+retail partners
5Nordic markets
400+stores carry HONOR alone
8brands represented

Retail partners

Some of the chains and operators our brands are sold through.

Elkjøp Elgiganten Power Elektroimportøren Elon ice
+ morechains, operators and online stores

For retailers

New technology brands for your range, with stock in the Nordics and the in-store work needed to make them sell.

Book a range review

Early access to new brands

We scout and vet technology brands before they reach the Nordic market. If a chain brings a brand to us, or wants its own white-label range, we can set it up exclusively for that chain.

One partner for several brands

One contact for range, orders, campaigns and follow-up across the brands we represent.

Stock in the Nordics

Products are held by established Nordic distributors, with short lead times and no direct import from Asia.

Support that drives sell-out

Staff training, trade fairs, sales competitions and campaigns, funded by the brand.

Weekly follow-up

Sales and stock per store every week, and quick action when something is not selling.

“Techstone has been a true partner in our Nordic expansion, securing key retail deals and driving real growth for Honor.”

Elina Takala, CMO Nordics & Baltics, HONOR

The team

Five people at our headquarters in Oslo, with backgrounds from Huawei, Elkjøp, Telenor, Telia and PwC.

Knut Hauge
Knut HaugeFounder and CEO

Studied in Hangzhou and has worked between Europe and China for more than ten years, including at PwC. Leads the brand partnerships and the dialogue with headquarters in China.

Tommy Holden
Tommy HoldenCo-founder, Channel Director

Former Nordic sales manager at Huawei, with earlier roles at Telenor, Brightstar and Elkjøp. Runs the relationships with the retail chains and operators.

Jonas Opphøyen
Jonas OpphøyenBoard, Financial Advisor

Co-founder of Opp Regnskap and former managing director at Vålerenga. Responsible for finance, reporting and contracts.

Sondre Løvbakken
Sondre LøvbakkenManager, Operations

Background from Telia, Huawei B2B and Fortum. Handles logistics, orders and day-to-day operations for our brands.

Dino Omanovic
Dino OmanovicRetail Manager, Robotics

Came from Elkjøp, Google and HONOR retail. Runs our work in the stores, with training, fairs and campaigns, and leads our robotics projects.

Techstone in brief

Company
Techstone Nordic AS, org. no. 933 321 177
Head office
Hoffsveien 13, 0275 Oslo, Norway
Markets
Norway, Sweden, Denmark, Finland and Iceland
Brands
HONOR, AGIBOT, Anker Innovations, GoBao, SaveFamily, Telesin, TOSPO and FlexBeam
Services
Market entry, retail listings, distribution, store staff training, campaigns and sales follow-up
Retail reach
HONOR alone is sold in more than 400 stores in Norway, Sweden and Denmark
Car makers
Techstone Automotive, our market entry service for car brands
Contact
post@techstone.no
Techstone AutomotiveMarket entry for car brands in the Nordics

Questions we often get

What does Techstone Nordic do?

Techstone helps technology brands enter Norway, Sweden, Denmark, Finland and Iceland and build a lasting position there. We set up retail listings and distribution, train store staff, run campaigns and follow up sales.

Which brands does Techstone represent?

HONOR, AGIBOT, Anker Innovations (including Anker SOLIX), GoBao, SaveFamily, Telesin, TOSPO and FlexBeam.

How does a Chinese brand enter the Nordic market with Techstone?

We start with a market study and a business case per country. Then we secure retail partners and distribution, set prices and terms, train store staff and launch campaigns. After launch we stay responsible for sales follow-up and long-term growth.

Does Techstone work with car makers?

Yes. Techstone Automotive helps car makers enter the Nordic market as their representative office, with strategy, importers and dealers, pricing, customer financing, campaigns and after-sales.

Planning a Nordic launch?

Tell us what you make and which countries you want to start in. We will set up a call.

post@techstone.no Knut Hauge knut.hauge@techstone.no +47 98 67 71 33 Hoffsveien 13, 0275 Oslo